Quick Drive: 2013 Toyota Prius c
It’s been twelve years since the original Toyota Prius came out. It wasn’t until the second generation, however, that people really started talking about the hybrid as the vehicle’s launch coincided with a spike in gas prices. Shortly thereafter, all the automotive experts were calculating the potential savings from buying “one of those new hybrids” versus a conventional Corolla or a Civic. The following years saw people talking about batteries and accident safety and, finally, the whole throttle pedal fiasco.
The Prius, like the tortoise in a long distance race, ignored all this, and did its own thing. In the process, it outsold all of the other hybrids on the market… combined. To call the Prius a success would be an understatement. Still, there’s always been the issue of its premium hybrid price tag versus the cost of comparable non-hybrids. With the all-new 2013 Prius c which starts at $19,710 that issue no longer exist.













