First Drive: 2013 Infiniti JX35

The concept of a brand is a funny thing. There’s a starting point, where a new brand begins to find its way. From there, it evolves and morphs into a position that is appreciated by a certain group or audience. Over time, the people behind the brand will work hard to maintain its position with the core audience that’s grown to love whatever it is the brand stands for, but there still needs to be a continual evolution to reach new buyers or fans.
There’s no doubt that it’s tricky work pushing a brand to grow. Sometimes it can turn out exciting new products, while other times it might lead to a divergence from the core values. This concept is easily seen in the world of automakers and their wares.
The 2013 Infiniti JX35 is the latest product from Nissan’s luxury arm, and it has to hit a few major points if the automaker wants to make sure fans of the brand will recognize it as a true part of the family they’ve come to love. Quite simply, the JX35 needs to be a stand-out in the style department, provide a level of luxury and tech features that make sure the Germans are paying attention, and offer up an engaging experience for the driver that puts key fob in the pocket of their upper-class-income jeans.
Will two out of three cut it? Keep reading to learn more…














