[Friend of Hooniverse Ben
Wohja Woodzila W. recently got some seat time in the brand new, aluminum bodied Ford F-150. He posted about it on Facebook, and I asked if we could repost his thoughts on the new truck here. So here you go, enjoy! -- J.G.]
1) At a 20,000 ft level, it’s a truck. Yes, it has an aluminum body and as a result has a higher payload and trailer rating, but at the end of the day, it’s a truck. At no point in the day and a half that I spent with a variety of models did I think “This really changes the game.” I know from a materials and manufacturing process that it does indeed change the game, but to the end user, it doesn’t cure cancer, it doesn’t blow skirts up. It’s a good, solid truck, much like you can buy at a GM or Ram dealer.
Aside from not being able to stick magnets to it, the average Joe would have a REALLY hard time determining why it’s special. Out the door pricing will be very important because the competition among the three main players will be pretty stiff.
2) Exterior styling works well. Trucks are hard, in that they’re three boxes period, no options. The grille works, the body lines flow, the tailgate distinguishes the truck from its predecessors in traffic. Fancy ambient lighting in the headlights looks cool as do the optional all LED headlights. Ford has done well to eliminate the protruding blue ovals used to hide various cameras. The truck looks clean.
3) As far as features go, the F-150 is leading the pack. The improved man step in the tail gate is great. The LED spot lights on the wing mirrors seem hokey at first, but they’re pretty neat in real life. The side steps are carry-over and only necessary because the bed side around about a foot too high. The LED light on the tail gate is great. The power release tail gate… kind of silly. The optional E-track mounts in the bed sides are genius and should be copied by everyone else. Borrowing a page from Nissan’s Around View playbook with the 360 view is nice if over due.
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