Toyota made a name for itself in the 1980s when it offered affordable vehicles which were reliable, efficient, and long lasting. In the 1990s they stepped that up by adding interesting styling and features to their vehicles, making several great sports cars and increasing participation is motorsports overall. After the turn of the century things were not as rosy. Like the rest of the Japanese automotive industry, Toyota has lost its touch; lower part quality, bigger vehicles, rust issues on trucks, infamous recalls, loss of innovation.
Akio Toyoda confronted these issues some time ago and results can be seen in various new Toyota and Lexus models of the last few years. The fourth generation of the Avalon is one such example; it’s nice looking, the interior is made of high quality products, it drives well, it includes latest technologies, and seems screwed together as good as ever.