Welcome to Throwback Monday where we take a look at how things once were, or at least how certain famous cars were once built. This week we’ll explore how Desoto once discovered quality in construction.
By the late 1950s, Chrysler’s stable included five brands: Plymouth, Dodge, Desoto, Chrysler, and Imperial. The company’s products also suffered significant quality issues—some stemming from design flaws, and some from the build process—which drove down sales and forced Chrysler to take drastic steps to regain the public’s trust. Let’s have a look at how they positioned the quality improvements for one of those brands, the late, lamented DeSoto. … Continue Reading