I stumbled across this book in a Chapters recently. One might think it was in the children’s section, or the “easy reading” section; no, it was in the “reference” section. I wish I were kidding, but it was sitting right beside an 800+ page book with a name like “A Comprehensive History of Formula One Racing.”
I’m sure there are a million more jokes that I’m missing, here, but you, our commenters, are far funnier than I am. Away you go!

So, NASCAR is a "sport?" News to me.
…at least the publisher did their demographic research, and is catering to those with an elementary school education.
"There are only three true sports; bullfighting, mountain climbing and motor racing. All the rest are mere child's play." -attributed to Ernest Hemingway
Yes, but does it read from right to left?
No, you can only turn it left.
What is NASCAR? From the book cover, it appears to be cartoon about identical cars driving in circles…
/Borat
Who did they put on the cover of the F1 book?
Coming soon: NASCAR Speak N' Spell, aimed at 21+ man-children! Now with extra pretty pictures and a shiny collectible #88 coin on the front that readers can spend hours staring at in a hypnotic stupor! Endorsed by Dale Earnhardt, Jr. himself*!
* Along with Adidas, Budweiser, KFC, SONY, NAPA, Domino's Pizza, Gillette, Enterprise Rent-A-Car, Drakkar Noir Cologne, Wrangler Jeans, Chevrolet, Army National Guard, Polaris Industries ATVs, Tylenol Rapid Release Gels, Champion Spark Plugs, US Navy, Go Daddy, Quaker State, AMP Energy Drink, and Nationwide Insurance.
Soon to be followed by the NASCAR See 'N' Say! Here are just some of the fun things you'll hear when you pull the cord:
The Kurt Busch says, "%&#%&)$#%&)%&+@!!%&!!! ^*_#_$%@!*!!"
The Mark Martin says, "I'm just so blessed to be a part of this Kellogg's Carquest Chevy team. I don't care if the championship trophy is big, and shiny, and cool, and…"
The Mike Helton says, "Is that debris I see, nudge nudge wink wink?"
Eeww. The centerfold is Dick Trickle.
Funny thing is, that book actually began as a PhD dissertation at Ole Miss.
I thought the target audience didn't read books with corners?
(go Marcus Ambrose, you wanker)
I like how the "pop up book" is entombed in plastic wrap, so you can't sit skew-legged on the floor, mouth agape, mind filling like a sponge from so much of the wondrous information contained inside.
The overlords at Chapters are keeping their information close to the vest!
Note to the reader: I'm pretty sure "Chapters" is canuckistani for "Borders", and may have something to do with the mysterious word "Indigo". It may be time for a cross-border fact-finding expedition for make benefit glorious Nascar Nation.
I believe, if I recall, that Chapters bought Indigo a few years ago; I could be wrong though.
You recall correctly, Indigo, Chapters and Coles are all under the same Chapters/Indigo banner.
in all fairness….. people, and especially kids, destroy pop-up books by handling them roughly.
FWIW, my favorite childhood book (which I still have tucked away in the attic)…. Richard Scarry's "Cars and Trucks and Things That Go"
<img src="http://weecow.com/images/9780307157850.jpg">
DUDE! No shit, I have that book! I picked it up free from a library a few years ago who was having a book sale… they would have random stuff in a free box… I grabbed this quick like along with a book entitled "How to enjoy youe Boston Terrier"… no, I don't have a Boston Terrier, but who wouldn't need that addition to their library?
You must be of a certain age. That was my favorite book, too.
born in '74….. and I can still find Goldbug on every page!
Seems like a simple way to convey the rules in an appropriate medium.