MG’s claim to Britishness has been pretty tenuous for a good few years now. Recent products that bore the octagonal badge and made it to UK roads have been marketed on the brand’s historical provenance, but the cars themselves had very little actual indigenous British content. They would arrive from China virtually complete and with just a few finishing-off jobs needing to be performed, like maybe fitting the ashtrays and hubcaps. Just enough to merit a thin claim to “production”.
Now even that has ceased. As of September 23rd, MG carss are being imported to the UK in a fully constructed state. The final five minutes of ‘assembly’ at Longbridge will no longer be necessary, bringing the history of domestic MG manufacture to its conclusion once and for all. Of course, none of us are naive enough to believe that there really has still been a ‘real’ MG for at least a decade, indeed many would say there hasn’t been one since 1980 (Sorry Mr Harrell).
But does it have to be this way? Is there anything that SAIC MG- as it is now – could do to inject a bit of meaning into those famous initials? To reconnect with a heritage that now seems so distant? To relive the good old days when MG was revered around the world? To rekindle past glories? I think there is.