Getting right to the point, there is one thing really wrong with this car – its name!
Eco. Eco means green, efficient, earth-loving, backpacking, aluminum water bottles, flowers, happy little trees, hikes, nature, and all things that are good for the environment, the earth, animals, grass, trees, and some people. Eco started as an acronym, turned into a prefix, and morphed into an adjective. And now it has become a noun, too.
In the automotive world, Eco conjures up images of hybrids, electric vehicles, batteries, solar, plug-in something or other, alternative energy, and economy. Eco cars are generally very boring, mostly driven by lousy drivers who are focused on discussing pollution reduction and greater use of bicycles while sipping on a skim soy latte and doing five under in the left lane on their way to a vegan restaurant. Generally.
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