After day one of the 2013 New York Auto Show, Hooniverse and BlipShift had a party at a midtown tavern. We were all tired after a day of aimlessly walking around, taking pictures, sipping cappuccinos, checking out the cars (Jeff is no longer allowed to sit in any of MB’s G-class, Jaguar-Range Rover politely asked me stop referring to myself as James Fucking Bond, bitches), chatting up the product professionals (hi, beautiful Audi babe!), schmoozing with PR pros (“yes, I love the new Scion xB!”), discussing journalistic stuff with our journalists colleagues (“dude, your commenters suck!”), and actually writing stuff for the website (oh, pretty pics).
There, over a few beers, the two awesome dudes from BlipShift asked for suggestions about a promotional vehicle. They envisioned an ex-military off-roader, one that drew a lot of enthusiast attention, could be driven anywhere, and had space for a t-shirt cannon. We discussed the basics: Humvees, Jeeps, Land Rovers, Unimogs, and even Pinzgauers. I became their consultant on this project, whether they linked it or not, and I did pro bono – I had no choice.
Some time later, frequent commenter mzs zsm msz esq suggested that I buy a eBay Volvo C303 as a replacement for my family Acura MDX. While equally brilliant and unrealistic for my personal use, I sent the link to the BlipShift guys as it was the perfect vehicle for them. They didn’t get the one from that eBay link but later on they found another C303 in Massachusetts on CraigsList. Following the 24 Hours of LeMans Halloween Hooptiefest, a race they finished behind a certain amazing Buick driven by not-so-amazing drivers, they went to look at that C303.