[Welcome Joel Strickland, who comes to the Hooniverse by way of Australia. Joel will chime in on these pages to give us his Down-Under perspective on all things automotive. — Hooniverse]
With the interest in the new BRZ expected to be huge and supply of cars to be extremely small,Subaru Australia knew it had to come up with a unique way to sell their first shipment.
Subaru decided to sell it exclusively online, at www.subaru.com.au to ensure a premium customer experience. The BRZ would be sold at a National Driveaway Price* starting at $37,150 with the car going “live” at 12 noon today, Monday the 16th July.
It proved a massive success, with the car sold-out after just three hours of going “live” on the web.
With just 201 cars available through to New Year, huge online demand temporarily stalled Subaru’s website, but after it went “live” around 1245 AEST, the first online customer took just 20 minutes to complete the process, from choosing accessories, completing their contract and paying their deposit.