The badge on the boot lid of the 1962-70 Iso Rivolta IR300/340 is, like every other aspect of the car, a thing of beauty. A chrome finished casting made up of two different but decidedly complementary scripts—a heavier italicized cursive for the Iso and a more delicate, almost art deco extrusion for the Rivolta—could be hung on an art gallery wall. Oh yeah, it’s true, the car is called a Rivolta, like in revolting.
Why would you saddle a car with such a name? Well because it’s a family name—Renzo Rivolta was the founder of Iso Autoveicoli S.p.A—and the fact is that the name didn’t have the same context in Italian as it does in English. We English speakers may stifle a giggle at the mere mention, but in Italy they hold Rivolta in great honor not just because of his sixties sports cars but also as the creator of the Isetta bubble car a decade earlier.
Many a brand has carried the name of its builder or benefactor, and for every Ferrari or Chevrolet, there has been a Bizzarrini or Koenigsegg. Today we want to be a little childish and decide which of those family names has been the funniest ever applied to a car. I think even Porsche applies seeing as how no one can seemingly pronounce it correctly.