Win on Sunday, sell on Monday, or so the saying goes. There’s long been a link between success in motorsports equating to sales success on the showroom floor. Quite often the connection is pretty direct as Joe Sixpack obviously wants to drive the same model Impala that he saw his hero pilot to victory in the latest NASCAR mashup. After all, everybody loves a winner.
The thing of it is, not every racing series makes for so direct a transference from track to street, and one of the most tenuous links is with Formula One. Over the years many a manufacturer has provided engines, sponsorships, and even entire teams to the sport, and not all of those car makers have had models in their lineup that are all that sporty.
Lotus makes perfect sense as a participant in F1, as their entire lineup is about as close to racing cars as you could come. Others make less of a connection and today we want your opinion on the companies that seemed totally out of place in F1—those that if they won on Sunday you’d wonder just what the heck they were trying to sell on Monday.