When Nissan announced and revealed their GT-R LM Nismo car that will run at Le Mans, the idea was radically different: a front-engined, front-wheel-drive beast in the LMP1 class where the competitors all run mid-engine, all-wheel-drive cars. The unique design was not unexpected from Nissan if you’ve paid attention to their recent Le Mans efforts with radical designs like the DeltaWing in 2011 and the ZEOD in 2014. The man behind those designs is the brilliant Ben Bowlby and the man standing behind Bowlby for the duration has been Darren Cox,Head of Nisamo Global Brand Sales and Marketing, who also created and has championed the vastly successful Nissan GT Academy.
We caught up with Cox just after the GT-R LM’s unveiling at the Chicago Auto Show last week and managed to crowbar our way into the massive queue for his time. As the face of the program, Cox has approached the public launch of the program with uncharacteristic honesty and forthrightness in a motorsports landscape dominated by secretive designs from his competitors. He’s an amiable man, patient with the buzzing media circus and he nearly answered all of our questions for him.
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