This past weekend I noticed a first generation Opel Vectra parked on a side street. Their numbers are dwindling, as is the fate of a long-unremarkable car that doesn’t really have an enthusiast following. Sure, there have been Vectra hobbyists, but that has often been a result of an everyday hand-me-down car receiving sound systems and fiberglass add-ons and a dodgy paint job; after a Vectra has lost its new-car value, it hasn’t been anything for anyone to really pine for, as a dream car. The Calibra coupe versions are more exciting looking, and have a future as enthusiast cars; Vectras will slowly continue to disappear, like Asconas have.
But that’s past the point I was going to make. What if the Vectra had been available in the USA? In 1988, it was a hot offering after the C-generation Ascona bowed; that car, a J-body was available in the States in numerous guises from the Cavalier to the Cimarron. Ford tried to market its German/UK-derived Vectra competitors in the States with little success; the Sierra was rebranded as the Merkur XR4ti which was too weird and pseudo-posh to succeed, especially with the 2.3 turbo unit. The Mondeo was reborn as the Contour and the Mystique, which were too cramped in the back to catch buyers. Would the Vectra have fared similarly?