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Hooniverse Asks: What’s History’s Greatest Automotive Mascot?

Robert Emslie January 9, 2017 Hooniverse Asks 54 Comments


The purpose of a mascot is to serve as an ambassador or the embodiment of a brand, team or cause. Sometimes they are ill conceived—such as the Purdue Boilermakers’ creepy “Purdue Pete.” Other’s are less nightmare inducing and I would aver those like Smokey the Bear are in fact national icons.

When it comes to cars and trucks there have been a number of mascots that have come and gone. Some of those have been memorable, others forgettable. Some have grown to status similar to that of Smokey, and what we’re interested in today is your opinion as to which of those stands as the greatest of all time. What automotive mascot is the most iconic?

Image: Triadmopar