Welcome to R.A-S.H, the series in which we separate the fact from the fantasy in old car brochures that should have been thrown out years ago. Or so my girlfriend says.
In today’s instalment of R.A-S.H, there is actually an almost total lack of H. Today, the brochure text is informative and descriptive, and hyperbole is virtually non-exsistent. Truth is, the car didn’t need it.
What comes ahead is an opportunity to drink in the images, and wonder if such simplicity, economy of line and fitness for purpose will ever grace our roads again.
“The Classic Fulvia Coupe continues its evolution, its history rich with high standards and its enviable success in international motorsport. A car renowned the world over or its quality, safety and spirited performance.”
Indeed it was, and the legendary 1600HF model is ranked high on the list of all-time Italian greats. But this brochure isn’t about that car, in fact it doesn’t even get a mention. Let’s just look at it a few more times.
“The front-wheel drive, the great power of the engine, the 5-speed gearbox and the exceptional roadholding make the Fulvia coupe 3 one of the most enjoyable cars to drive under all conditions from motorways to mountain roads”
That engine was a narrow angle V-four just 1.3 litres in capacity yet spinning out 90hp in stock street trim. This was enough to clip the little Lancia along at 105 mph, made easier by the fact that it weighed less than a metric tonne. But enough of this; this brochure suggests that Lancia decreed that the Fulvia should be sold by photography alone. Either that or all their copywriters were on strike. Or asleep.
Isn’t it lovely?
No more talk from me, just lovely, lovely pictures.
Of course, in 2003 Lancia had a go at recreating, or even bettering, what they had achieved decades before, when they revealed the Fulvietta. It was gorgeous and refreshing (even in metallic beige) at a time where swoopiness and clever detailing were all the rage and purity rarely got a look in. Indeed, there were hushed voices whispering in corners that Lancia would put it into production, which could have seen the company exploding back onto the world scene, but it never came to pass.
Today the Fulvietta is an interesting anecdote from the category marked automotive what if‘s, whereas the original Fulvia has passed into legend. And Lancia has been reduced to, well, I can hardly bring myself to think it.
(Disclaimer:- All images have been taken from original manufacturer sales literature and remain property of the copyright holder. I’m off to take a cold shower)