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Hooniverse Asks- What Was The Best Superbowl XLVII Car Ad?

Robert Emslie February 4, 2013 Hooniverse Asks 41 Comments

SuperBowl Ads

Much in the same way that retailers seem to start the Christmas season around mid-July, more and more Superbowl ads have jumped the gun getting online previews up to a week in advance of the big game. I didn’t watch any of them as I’m not interested in spoiling the event-like nature of the Superbowl – and should you not live in the US then our nation’s fascination with this single game maybe strike you as freakishly odd. What can I say other than ‘Murica, eff-yeah! 

Okay, so I waited to see all of the ads, and that made the whole game telecast better and more event-ier. Of course it also didn’t hurt that the Ravens beat the 49ers 34 to 31, in what turned out to be a blackout-delayed squeaker of a second half, but while football is the meat and potatoes of the show, the commercials are the dessert. And every year companies break out the big dollars in order to impress with what they hope will be memorable ads. Sometimes they hit the bullseye – everyone remembers Apple’s Ridley Scott-directed Macintosh intro ad – while many years nothing seems to float to the top.

Of course we’re interested in which of the car ads you found most memorable, and which you thought were the most WTF? Did that Lincoln ad make you think that Ford knows less about picking an ad agency than they do about how to position that venerable brand? Was Audi’s Prom ad brilliant? And what about all the T&A (including an aurally gross spot from Go Daddy), does that make you more aligned with a brand, or just kind of creeped out? What do you think was the best car ad of Superbowl XLVII?

Image source: [MotorTrend]

Currently there are 41 comments on this article:

  1. muthalovin says:

    So, I went for a motorcycle ride instead of watching the Superbowl. The roads that are usually packed with Sunday drivers were dead.


  2. Maxichamp says:

    In no particular order:
    1. Fast & Furious 6: Jensen Interceptor, Antanov cargo plane.
    2. Mercedes: Is that Nico Rosberg in an oval?
    3. Ram: I liked the speech and the optics, but the pinko in me thought– The small farmer is extinct; it's all ADM now.

  3. engineerd says:

    For touching, tear-inducers, the Ram commercial.

    For funny, it's probably a tie between the Audi prom spot and the Hyundai "where do babies come from" spot.

  4. lilwillie says:

    Audi Prom and Hyundai "where do babies" come from.

  5. Sjalabais says:

    Missing in the post above are the Youtube-links to all the ads. Or am I blind? :)

  6. Devin says:

    I watched Le Cercle Rouge, which was an okay ad for the 1966 Plymouth Fury.

  7. mr. mzs zsm msz esq says:

    There was a green 2nd gen Plymouth Satellite in this Taco Bell ad doing hoony things: [youtube 4g7NlR8Xi4Q http://www.youtube.com/watch?v=4g7NlR8Xi4Q youtube]

  8. marmer01 says:

    I liked the old folks with their old Mopar, too. And of course I'm a sucker for anything with the four rings. Although, as the father of a teenage girl I have to point out that a spontaneous and unexpected kiss on the lips can certainly be considered sexual harassment. The implication that it was welcome, after the fact, is a dangerous fiction that the entertainment world loves to toy with.

  9. cheapthrills says:

    Audi: "Driving our cars will tranform you into the bold douchebags Audis have become synonomous with. No one else will care that you have an expensive car but you."

    Mercedes: "No one will know that your new Mercedes is the cheap one. Everyone will see your new car and be very impressed. Start saving now, since it isn't available until August."

    Hyundai: "Young parents are interested in CUVs, children, and children in CUVs."

    Toyota: "The Rav4 is boring and unoriginal, just like this commercial."

    Kia: "Being a pseudo-nerd, you are inclined to like this car, but all it will do is get you beat up. Women, in particular, will not care for it."

    Lincoln: "This spaceship will transport you to a distant planet where hitchikers are friendly enough to marry."

    Ram: "Farmers are tough, honest, hard-working people. God likes them a lot. Buy a $55k truck with leather interior, and you'll be just like them."

  10. LTDScott says:

    I was sad to see Lincoln give a big middle finger to their Panther-platform past.

  11. Jeff_Glucker says:

    I enjoyed the Audi one…

    I was bummed the Iron Man 3 trailer was a teaser, because that scene looks awesome.

    Also, I don't care what you think but I can't wait for the next Fast & Furious…
    DODGE DAYTONA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    DODGE DAYTONA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    DODGE DAYTONA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  12. Sjalabais says:

    Spend some time on the motortrend site now, and as offtopic as this is, but is this an official Nissan photo?:

    <img src="http://stwot.motortrend.com/files/2013/01/2013-Nissan-Versa-sedan1-623×389.jpg&quot; width="600">

    What a deformed car! Chernobyl genes?

  13. TurboBrick says:

    I liked the nice and short Lincoln Town Car commercial, except for the confusing part with some Toyota tacked on to the end of it.

  14. Felis_Concolor says:

    Seeing as I spent most of yesterday playing around with CiV and Antichamber along with reading some books and running errands (and yes, it's nice to experience such traffic-free roads even in this podunk town), I must ask:

    What game?

  15. Josh_Howard says:

    The Ram commercial was a home run for me. I grew up on a farm. I was in the FFA. Farmers just don't get enough respect for what they do. They will do without for years to buy that pickup. Then, they'll keep it till it quits. All the while, they'll use it for everything. Heck, my stepdad just put a balespear on the back of his Ram Dually the other day because the tractor broke down. That way he can carry big round haybales. This commercial did what it was supposed to. The only people who'll be offended are those who would be offended with Paul Harvey or the mention of God. In either case, YOU AREN'T THE TARGET AUDIENCE.

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