Much in the same way that retailers seem to start the Christmas season around mid-July, more and more Superbowl ads have jumped the gun getting online previews up to a week in advance of the big game. I didn’t watch any of them as I’m not interested in spoiling the event-like nature of the Superbowl – and should you not live in the US then our nation’s fascination with this single game maybe strike you as freakishly odd. What can I say other than ‘Murica, eff-yeah!
Okay, so I waited to see all of the ads, and that made the whole game telecast better and more event-ier. Of course it also didn’t hurt that the Ravens beat the 49ers 34 to 31, in what turned out to be a blackout-delayed squeaker of a second half, but while football is the meat and potatoes of the show, the commercials are the dessert. And every year companies break out the big dollars in order to impress with what they hope will be memorable ads. Sometimes they hit the bullseye – everyone remembers Apple’s Ridley Scott-directed Macintosh intro ad – while many years nothing seems to float to the top.
Of course we’re interested in which of the car ads you found most memorable, and which you thought were the most WTF? Did that Lincoln ad make you think that Ford knows less about picking an ad agency than they do about how to position that venerable brand? Was Audi’s Prom ad brilliant? And what about all the T&A (including an aurally gross spot from Go Daddy), does that make you more aligned with a brand, or just kind of creeped out? What do you think was the best car ad of Superbowl XLVII?
Image source: [MotorTrend]