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BREAKCLUSIVE: Chrysler to Takeover Twinkie Maker Hostess

Kamil Kaluski November 16, 2012 All Things Hoon

Hostess Brands Inc., the maker of yummy treats such as Twinkies, which filed for Chapter 11 in January, has requested bankruptcy-court authorization to close the business and sell its assets.

Now, the latest news from Detroit is that Chrysler Group LLC, lead by its Chief Executive Sergio Marchionne, is said to propose a last-minute takeover bid for the famous maker.

Mr. Marchionne’s idea is to market to sugary treats in Europe, which would correspond to the introduction of heavy bloated American cars re-badged as Alfa Romeo and Fiat.

“We want to infiltrate all possible markets with all things Americana. We want to create an American lifestyle segment in Europe, and the best way to do this is with high calorie sugary snacks and big inefficient cars”

The company has indicated that its first line of twinkie-like snacks will focus on colors which are available on the company’s cars, and will be called the “SRTwinkie“. Chrysler has shared a screen shot of the twinkie web-experience with us, after the jump.

 

Images: Juan Barnett.

Have a nice weekend everyone.

Currently there are "28 comments" on this Article:

  1. scroggzilla says:

    Does this mean my Ho-Ho will have a Hemi?

    • alewifecove says:

      You do know there is a surgical procedure for that now right?

    • TheTurboFridge says:

      Possibly.

      Another possiblity is that any Truck Nutz hanging from Ram pickups will need to be called Ding-Dongs, due to contractual obligations.

  2. M44Power says:

    So does that mean Twinkies will become the most unreliable food around and eventually merge with Frito Lay who will exploit them for their cash-on-hand?

  3. LTDScott says:

    When you open the door of a new Lancia, instead of an audible chime, a Ding Dong will drop down from the overhead console?

  4. $kaycog says:

    <img src="http://icanhascheezburger.files.wordpress.com/2011/08/funny-pictures-tell-me-more-of-these-twinkies.jpg"width="500"/&gt;

    I love Twinkies. I'll probably cry myself to sleep tonight over no more Twinkies.

    • Alff says:

      Here's where you and I part ways. I've followed the saga of Hostess for years (used to be a K.C. company) and always felt that the world would be better off without their products. Don't worry, though, the brands and products have too much pull. The next sucker … err … investor is already standing in line. The supply of Twinkies will not be interrupted.

      • chrystlubitshi says:

        having been born in K.C. MO, and going through high school in INdiana (IN)…. I can say that I feel bad for the employees who saw this coming.

        for the rest of you all….. "sorry" about the twinkie shortage

        disgusting little snack cakes………. give me little debbie every/any day

      • $kaycog says:

        I don't want to part ways. I hate Twinkies.

  5. ZomBee Racer says:

    SuperBee Sausage?!?!

    Hmmmm…..

  6. Mad_Science says:

    What do you get if you do burnouts in a Fiat 500 Abarth?

    Little donuts…let's call them "Donettes"
    <img src="http://2.bp.blogspot.com/-RfBaVX4TNlQ/T4V_3L29ZQI/AAAAAAAAFFk/2yTFMF_R_c8/s1600/donettes.png"&gt;

  7. GregKachadurian says:

    It's not a true SRTwinkie until it can last for 20 years without anything expiring.

  8. jeepjeff says:

    Speculation elsewhere is that Grupo Bimbo might swoop in and buy the remains of Hostess. They already have the rights to Wonder Bread in Mexico.

    Who wouldn't want to see a Bimbo truck full of ding-dongs?

    • LTDScott says:

      Bimbo already sells in the US, at least they do here in SoCal, so it'd make sense.

      • jeepjeff says:

        Yup. Which means the Bimbo truck full of ho-hos may happen (oh, if there is a God).

        However, the FIAT takeover joke works on another level too: the Hostess debacle is another case of a private equity firm taking over a company, gutting it and running it into bankruptcy even though it has a lot of brand recognition and crappy-but-lovable products (how else do you bankrupt a company that well known that sells awful sugary junkfood to Americans?). It's prime for FIAT to step in.

      • chrystlubitshi says:

        Bimbo sells in 90% of Speedway "stores" (i call them sh*tstops) in Indiana…….. there is something special about signing an invoice with "BIMBO" at the top

    • I can put my Ding Dong in a Bimbo?

  9. Alff says:

    A story like this, even told in jest, could really snowball.

  10. Farbomatic says:

    Wow, this whole thing is quite a Zinger.

  11. wisc47 says:

    New, from Fiat/Chrysler…It's the Alfa Romeo Donetto Spider.

  12. chrystlubitshi says:

    look bob, your favorite!!!

    [youtube Z-_FO9p8Xdg http://www.youtube.com/watch?v=Z-_FO9p8Xdg youtube]

  13. chrystlubitshi says:

    Dodge Twinkies…..
    The Snack Food you RAM in to your Face.

    can I have monies now?

  14. john says:

    eat to many of these products and you will be blessed with duel exhaust just like the old muscle cars probally sound like an old mopar too

  15. Charles_Barrett says:

    "Paula Deen was not immediately available for comment…"

  16. It seems Chrysler is making a bid for portfolio diversification. Under Chrysler, Hostess Brands Inc. can still be proactive as a label and I don't see any platform cross for both sides.

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