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March 14th: Steak and Chevy LUV Day

Hooniverse March 14, 2012 Cars You Should Know 30 Comments

Chevy is in LUV again

It’s been a month since Valentines Day and it’s our day, men. Time for our ladies and our vehicles to pay us back for all that we did for them on February 14th. What best personifies this fun day for us… why that would be the Chevy LUV of course!

[Image: pickuptrucks.com]

A little Brazillian LUV

[image credit – pickuptrucks.com]

The Chevy LUV a willing partner that is close to the ground and always waiting for you. She may not be as powerful as those “Manly Trucks” but has the lead, and knows how to swing it , where it matters. Always ready and waiting for you, practically kneeling over and begging to be driven.

Check out that rear end

[Image: productioncars.com]

Based on the Isuzu Faster, which is fitting, the Chevrolet LUV lasted ten years in production from 1972 until 1982.  When it was finally ousted by the S-10 as the newer better looking truck. Isn’t this always what happens?

Proof that size doesn't matter

[Image: productioncars.com]

The Chevy LUV was the right truck for it’s day but that time lasted a short time. It’s name was the product of the malaise and “Love: American Style” period but seems silly in hindsight. So spend some time at your favorite steak house with your significant other remembering Chevrolet’s first small truck attempt… for better or for worse.
  • dukeisduke

    The LUV is ridiculously bulletproof and durable. I still see one every once in awhile, either one of the gas, or diesel, models.

    • PowerTryp

      They're durable because they didn't make enough power to hurt themselves.

  • dukeisduke

    "Based on the Isuzu Faster, which is fitting, the Chevrolet LUV lasted ten years in production from 1972 until 1982. When it was finally ousted by the S-10 as the newer better looking truck. Isn’t this always what happens?"

    The S-10 may have been newer and better looking, but it wasn't as reliable or durable.

    • Devin

      I remember in high school the older brothers of two of my friends both owned S-10 Blazers. One day they were comparing the parts they replaced, and realized that that they had both replaced half of their truck already.

  • acarr260

    I remember a guy that ran around town (and the drag strips) in a LUV with a turbo 3.8L when I was growing up. It wasn't much of a sleeper, but it was scary fast.

    Oh, and that new version is really ugly, imho.

    • IronBallsMcG

      Once upon a time I had one with a 327.

      • acarr260

        Did it try to kill you with its new weight bias?

    • OA5599

      I used to see one at the dragstrip that had a mid-engine V8 (I no longer remember whether it was BBC or SBC) installed in an extended-length bed. It ran high 10's.

    • dukeisduke

      A guy at my high school had a Ford Courier with a 302.

  • mr. mzs zsm msz esq

    <img src="http://magnum-mania.com/images/4_11_c_full.jpg"&gt; Fodder, today is Einstein's birthday. At the ZSM household we celebrate pi-day! http://www.sycamorelibrary.org/services/special_e… If there is a car for pi-day, it's this one 😉

    /MiL is staying with us – maybe next year 🙁

  • OA5599

    Wayne, by the timing of the article, are you suggesting this truck sucks?

    • mr. mzs zsm msz esq

      No I think he's implying that it blows.

      • One thing I'm sure of … LUV stinks. Especially if it's my buddy's Diesel. Nevertheless, I covet it.

    • fodder650

      See I thought someone would get the joke. If i have to explain it, it's not funny

  • What about the rest of the world, good sir? 14.3.12 in most, if not all other, civilized countries.

    Also, today is Observance Observance day.

  • $kaycog

    I've got a lotta Luv to give with this '80 Chevy Luv (sort of) with a 440 MoPar.

    <img src="http://farm3.staticflickr.com/2554/4024579937_13428325b1_z.jpg"width="500"/&gt;

    Image Source: Flickr…twm1340

    • PowerTryp

      With all this Luv love going on here I present our resident blue oval barroness with Fords answer, The Courier in what appears to some tail out fun on dirt.

      <img src="http://imcdb.org/i027449.jpg"&gt;

      • tonyola

        The Courier actually preceded the LUV on the US market by a better part of a year.

        • PowerTryp

          That and other vehicles in that era namely the Ranchero, Bronco and Mustang all preceded their Chevrolet counterparts the El Camino, Blazer and Camaro.

          Those are the ones off the top of my head.

  • Spotted this one at a couple different shows recently

    <img src="http://farm8.staticflickr.com/7037/6982293371_f43a1cc498.jpg&quot; width="500" height="380" alt="luv1">

    <img src="http://farm8.staticflickr.com/7036/6982294599_0f5030ccfb.jpg&quot; width="500" height="380" alt="luv2">

  • One quibble: The S10 may have been newer, but it certainly wasn't better looking. Of course that's all a matter of opinion…

  • Only slightly off topic:
    <img src="http://images57.fotki.com/v80/photos/4/504634/9250959/1976DatsunPickup-vi.jpg"&gt;
    I built this as a kid and I STILL want a '70s Datsun pickup tricked out in exactly this way—flames, tubular grille bar, and all.

    (This tiny picture is the only one the Interewebs would yield to my probing fingers…)

  • tonyola

    Tidbit: the first-generation LUV shared its nose and cab with the Isuzu Florian sedan.
    <img src="http://gazoo.com/meishakan/meisha/sum/70280-01_o.jpg&quot; width=500>

    • Savant_Idiot

      I knew that they were Isuzu sourced but had no idea that they were so derivative. What a stablemate to a LUV this would be…

  • Savant_Idiot

    The LUV was yet another John Z DeLorean home run. The mans legacy might just shine through all of that cocaine nonsense…

  • Light Utility Vehicle (LUV).