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Quick Drive: 2013 Toyota Prius c

Kamil Kaluski February 29, 2012 Featured, First Impressions, Toyota Reviews 62 Comments

It’s been twelve years since the original Toyota Prius came out. It wasn’t until the second generation, however, that people really started talking about the hybrid as the vehicle’s launch coincided with a spike in gas prices. Shortly thereafter, all the automotive experts were calculating the potential savings from buying “one of those new hybrids” versus a conventional Corolla or a Civic. The following years saw people talking about batteries and accident safety and, finally, the whole throttle pedal fiasco.

The Prius, like the tortoise in a long distance race, ignored all this, and did its own thing. In the process, it outsold all of the other hybrids on the market… combined. To call the Prius a success would be an understatement. Still, there’s always been the issue of its premium hybrid price tag versus the cost of comparable non-hybrids. With the all-new 2013 Prius c which starts at $19,710 that issue no longer exist.

This new 19” shorter, 2” narrower, and most importantly 570 pounds lighter Prius is based off the Yaris platform. It also utilizes the Yaris engine, which now features the Atkinson combustion cycle, all-electric accessories (no belt), and of course the hybrid system. Like the rest of the car, the engine and battery are proportionally smaller (.87kWh vs 1.2kWh) than the units used in the conventional Prius. All of that translates into a neatly packaged compact car, which is said to be able to achieve 53mpg in the city, besting the mark set by its bigger brother.

Outside, it looks exactly like what one would expect the off-spring of a Prius and a Yaris to look like; there is simply no mistaking it for anything else. The Prius influence took away the awkward Yaris lines but the designers restrained themselves from creating a mini-Prius. The result is a rather cute, well-proportioned hatchback. It’s too bad that Toyota isn’t offering more warm colors for it, as I think it would look especially happy in bright yellow.

The c comes in four trim levels, and nowhere is the difference more evident than on the inside. The top-of-the-line Prius c IV comes with heated height adjustable seats, smart key, and fog-lights. It also comes with a very nifty and easy-to-use infotainment system. The Entune™ system, in addition to typical radio and navigational duties, connects through your smartphone, and with the use of apps allows you stream Pandora, get the weather, find stations with the lowest gas prices, and check your stocks. I really liked how simple this Entune™ system was, and how well it worked.

Since Toyota thinks that the c will be purchased mostly by the penny-savvy Gen Y-ers, they included a videogame in each Prius c. The game goes like this: the car looks at your acceleration, cruising, and stopping skills from the fuel economy perspective. It then assigns a score between 0-100, just like your high school math teacher, based on how little you hooned. I must admit that this game is pretty addictive, and likely to change your driving style. There also a data-logging system of sort which can tell you exactly how much your trip cost and how it compares to other similar trips. Very cool. It’s geeky and provides way too much information, but still, very cool.

So how does it drive? It drives great! Until you get on the highway. At higher speeds, two things become apparent: there is just enough power (A/C on, two people), and there is a lot of wind noise. That noise is a blessing in disguise, however, as it mutes out some of the engine noise, which sounds extra annoying during accaleration because of the continuously-variable transmission that’s running at a steady-ish (no tach) speed while the vehicle is accelerating. Once settled at a crusing speed and around town it drove very nice.

While I’ve always appreciated Toyota’s hybrid system, the hoon in my hated the way the bigger Prius drove. In the c, Toyota says that it’s located the battery pack lower, reducing the center of gravity, which should improve handling. The automaker even offers a sporty wheel/tire package in an effort to make the car more fun to drive. While it won’t set any skidpad records it’s sure to be an improvement over the bigger Prius.

Overall, I was quite impressed with the little Prius c. It’s a nice, functional little commuter car with outstanding fuel economy. Someone will of course compare it to the conventional Yaris, and then calculate how many miles it will take to cover the price difference, but to most buyers it that won’t matter. For them, like the bigger Prius, it’s not simply about the numbers, and that’s where the Prius c delivers what its buyer want; a cute, eco-conscious and iPhone-friendly, commuter car.

I‘m quite certain that when the Prius c goes on sale in March, Toyota will sell every single one they can make.


Disclaimer: Toyota invited me (and about three dozen other journalists) to see this car in sunny Florida. I got there at midnight the night before, spent a day driving it and instead of going back home to my pregnant wife and child I went to my aunt’s house. The next day I went to the Dazer museum and then went home.

  • facelvega

    I guess this is more what a city hybrid should look like than the old prius was, but with new gas and diesel engines getting so efficient, it seems hard to justify the price here, or from the environmental angle, the cost of producing and disposing of the battery packs and extra electronics. The prius c is a creditable effort, but too late I think: better to just send us the super-efficient euro-market diesels and be done with it until pure electric cars get a little more viable.

    • Those who are enthusiasts, we pine for better gasoline and diesel engines in our small cars. The majority don't give a shit, and see the word Hybrid and get excited.

      I would love to see a diesel city car in the shape of this Prius C… but it won't happen. Plus, I feel this thing is going to sell like crazy.

      • facelvega

        I guess the more they sell, the more efficiently they'll be able to handle the battery stuff. It's probably a better runabout for the non-hoon public than the cars they have been buying, and definitely a smart move from Toyota.

      • TDI_FTW

        I read an article yesterday about the new Peugeot 208 with the 1.6HDI engine with 115hp. It get's over 60 mpg when not hooned. That looked a fun city car.

        I've been looking at used VW Polos with the 1.9TDI with 130hp. That thing is a hoot to drive and a way better choice than any small car hybrid in my opinion.

        • facelvega

          You're spoiled to be able to shop the European car market. A BMW 320d returns very nearly the same efficiency as the Prius on the European circuit, but will give 3-series handling and will hit sixty in the low sevens. (0-62 in 7.5). In Europe they cost slightly less than a 328i. Instead of this, they offered the US the 335d for thirty percent more money. To my mind this was nuts.

          • Scandinavian Flick

            The 335d is such an intriguing car, and seems to nail the performance and efficiency targets that a hoon would love. But yeah, waaaaayyy too much money to be the only option.

            Knowing our luck, it won't sell enough, and they will use it as a metric for the US interest level for diesel cars….

            • FЯeeMan

              Look at the brands you mention:
              VW: a low/moderate priced entry for a younger, hipper, generally lower income clientele
              BMW/Mercedes: Prestige, upscale, luxury cars for the older, more well-to-do crowd

              These are the slots they hold (or at least held and want to portray that they still hold) in the US market, and they bring cars to the US to further that image. We (at the Hoon) know that they have a broader image and market in Europe, but Joe Six-Pack doesn't necessarily know that, and they'd like to keep it that way. Most Americans haven't a clue that 300SDs have been used around the world for centuries as taxis. Can you imagine? A Mercedes as a taxi???

              That being said, it you'd really like a small turbo diesel from BMW or Merc, head to your local dealership, test drive the bigger brother, then walk out with a comment to the manager indicating that you'd like a lower cost option. The more the stores hear it, the more they're likely to pass it on to BMWUSA.

              (OK, I threw Merc in with BMW – same thing. ish…)

              • pj134

                For the cars they sell, I think it is pretty damn hard to consider VW low priced.

                • FЯeeMan

                  This is true, but I think it's the image they still hold in most people's minds. Remember a few years ago – "Who would spend $90k on a VW?!?!?!" We all agree that the Phaeton is an excellent car, we just weren't willing to pay that much for a Vdub.

                  (At $85 for a Quickie-Lube-Job Passat oil change, maintaining them isn't cheap either. That's why I have a date with my garage floor tomorrow evening. And thanks to our wonderful wrenching tips article, I have a possibility for not wearing all the oil in the filter, this time around.)

                  • pj134

                    Yeah, maybe the 20k to start beetle Is their attempt at changing that.

              • Scandinavian Flick

                I wish I had faith that we could actually influence importing decisions… Given that, as you say, the vast, vast majority (like, 99.9% most likely) of U.S. BMW buyers don't even know that BMW makes other offerings than what we have available here, I seriously doubt more than one or two people might make that statement to anyone who matters.

                In addition to what you mention, the whole ordeal of getting a specific model setup legalized in the states is more than it's worth, especially on a gamble where the odds of profit are against you.


          • TDI_FTW

            I can't shop the European market myself unfortunately, but I do help family and friends looking for cars in Europe, so I come across the many great options.

            For some reason only VW offers the entry level diesels in the US and leaves the higher performance options in Europe (VW Golf GTD, 170hp diesel, 6 spd manual, GTI suspension, 47 mpg average anyone?), while Mercedes and BMW only bring the high performance engines to the USA (335d, 320CDI) while they have many excellent super efficient 4 cylinder diesel engines. If you search for a used Jetta diesel on Ebay or CL you quickly find out that there's a lot of interest for small and frugal diesel cars.

  • qwerk

    Do the rear seats fold flat? My aging Honda Fit will need a replacement soon

    • Yes. On the base the whole seat folds as one, on II, III, and IV it's split 60:40.

  • FЯeeMan

    The Prius C IV.

    Just let that sink in to your mind for a moment…
    Let it stew…
    Cogitate on it a moment longer…

    Head a'splode!

    • Feds_II

      Beat me to it. However, it does mean that I can buy a top of the line Yaris, which, of course is the Internal Combustion version of the Prius C IV, then badge it a Prius C IV IC.

      • FЯeeMan

        Me likey!!!

  • pj134

    I think it is pretty well known that I don't like the products that Toyota puts out, so I'll just point out my issue with it that I can pick out of a photo. Please ignore me if you'd like.

    They realize this is a 2013 model, right? That interior looks like a concept car from the beginning of the aughts. "Look! We've integrated a SATELLITE NAVIGATION UNIT RIGHT IN THE DASH! The future is upon us!" I wonder how much they charge for the privilege of that option. Seriously, it looks like a combination of an early 2000's Ion and Accent interior. Oh, don't forget the Z31 dash graphics.

    • mr. mzs zsm msz esq

      I really like it though, it's almost square. I bet I'll be able to get a cover adapter to fit 2-din whatever I want if I ever get this used, and I just might. I really can't stand the interior of the other Pruiseses, this is simple, I like it, well except for the melted looking knob, but maybe it lets me know what it is set to based on feel, so that's good. The game with the score though, I wonder how long it takes the driver to realize the reverse War Games lesson, here the car already knows that the only way to win is not to play at all. No wait, it's like golf right, low score wins!

      • pj134

        Based on my patented eying it up measurement methods, I'd wager that it is a 1.5 DIN. That would involve more work that it could possibly be worth to make it fit a 2 din. It's just funny to me that their econo car starts at 16, goes up to 20+ for a hybrid and doesn't have any features of most modern cheap cars.

        • It is a DIN1.5.

          I liked the nav/infotainment, if for no other reason that its ease of use. Want a nav/infotainment that's a pint to use? Have you driven a Ford lately?

          • pj134

            Not of their newest generation of offerings, I think a 2010 was the last MY I've driven so far. Still, I would put 2010 Ford tech a decade ahead of 2010 Toyota (last Toyota I've driven) and this doesn't seem to be an improvement. I don't know, it just seems ridiculously cheap for a comparatively expensive car. Look at what 16 gets you from Hyundai in the tech aspect. I mean, how much could it really cost them to make a knock off Pioneer app radio? They MSRP at 400. I'm sure the option charge more than covers it.

            • I want to say $1000, but it maybe a part of a bigger package. You really want me to find out?

              I understand what you're saying, but you know how Corvette always gets beaten about the interior (and it shouldn't!)? GM says it it's because they put the money into engine and chassis. I want to give Toyota credit for that here too.

              Hyundai… shit… they just seem to be doing everything right, how I don't know, and now their cars seem to age well too, which I find annoying as I never liked Hyundais…. because we had an '86 and a '91 in teh family.

              • pj134

                Don't worry about it, I know it's going to be more than the cost of putting something else in. Although they used a 1.5 din so your only option would be a 1 din which isn't as pretty. On the vette point, it is a bit different. The vette punches well above its price tag. The Prius is pretty much competitive at its price point. I didn't like Hyundai until the facelift of the Sonata. From there they have been building very nicely done.

          • mr. mzs zsm msz esq

            Actually now I am not sure, it does look really wide to me. A CD is 120mm across so some image editing and calculations:

            $ identify radio.png slot.png
            radio.png PNG 780×387 1024×680+133+141 8-bit DirectClass 338KB 0.000u 0:00.007
            slot.png[1] PNG 421×14 1024×680+299+174 8-bit DirectClass 41.4KB 0.000u 0:00.007

            >>> 780.0 / 421
            >>> 1.852731591448931 * 120
            >>> 387.0 / 780
            >>> 222.32779097387174 * 0.49615384615384617

            So roughly that hole looks to be 200mm x 100mm for round numbers under that plastic to me then, so yes you should be able to fit a 2-dim tall unit in there, it's wider than it needs to be.

            • pj134

              Still not tall enough. Width doesn't really matter. You would have to hack the dash apart. Fitting a 2 din in a 2 din slot in most Japanese cars is hard enough. Trust me, I've been through it.

              • mr. mzs zsm msz esq

                Double drat.

                • pj134

                  Here is the standard: http://en.wikipedia.org/wiki/ISO_7736

                  If it's too wide, you can fix it, although it is usually hideous.
                  <img src="http://cf.mp-cdn.net/e2/5d/5347a59253a9c01237ea55523573.jpg&quot; width=500>

                  Too skinny or too short and then you'll have an issue.

                  • mr. mzs zsm msz esq

                    When my FiL and I put a din head unit into my wife's Grand Caravan, we got a front plate with a nice rubberized shelf underneath. It looked pretty good actually. It was hard to shove the head unit in due to some bulges and tabs in the chassis it went into, nothing too bad though.

                    • pj134

                      Yeah, the Grand Caravan is a 1.5 DIN stock, so you switched it to a 1 DIN. The only problem is if you want a nav that isn't a pop up screen (They all look strange) then you have to go 2 DIN. No one really makes 1.5's outside of OEM.

                      Edit: Upon going over your comment in my head, I know what you mean. Most head units are a little too thick and you need a spacer, the Toyota just looked very wide to me for some reason so I compared it to the picture of the humungously wide BMW head unit.

        • mr. mzs zsm msz esq

          Crap, looked really wide to me.

    • danleym

      I was going to say the same thing, but I wasn't going to give it even the early 2000s. Honestly, it looks like a "high tech" cd player with a larger calculator type display from about 1987. I know this is supposed to be cheaper and closer to entry level, but really?

      Edit: Just noticed the actual nav display. I was looking at the other one first.

  • Feds_II

    Caution: Rant Attached

    It might be a little sanctimonious

    Don't say I didn't warn you!

    I spent 2 days last week at an Electric Vehicle and Infrastructure Summit, and I'm pissed off about it.

    We sit at a crossroads: Fossil fuels are becoming more expensive, to the point that it is soon going to be very silly to pour them into your tank and light them on fire, just to go a few miles down the road. Especially if that means your clothes, plumbing, medical devices, food, etc. are all going to become exponentially more expensive.

    However, because we are all sitting around arguing about the politics, other corporations (Eaton, Siemens, etc.) are lining themselves up to replace the oil companies. Just like GM paid to rip out light rail, electric charging companies will pay to rip up streets and install chargers, just so that you're hooked on their technology/distribution system/payment clearing house when the big switch happens.

    We freaking need a little vision on the transportation and housing sector. Removing the gas motor and replacing it with electrics while ignoring the rest of the issues is not going to work. Eff getting re-elected, build inter-urban transit. I HATE the 5-hour drive to Ottawa, but for a family of 4, it costs 4x as much to get there by train AND it takes longer. Small town mayors are hardly ever replaced, so show some sack and make every subdivision developer include retail space right in the middle so that people can walk once in a while.

    How about IIHS/DOT/Transport Canada/etc. Why does every car need to protect you from a 90 mph slam into a wall? Most of our city/second/commuter cars could be 660cc kei cars TOMORROW. That would almost literally cut fuel consumption by 1/2 to 1/3 for those who drove them… But they're not allowed. Even in Ontario, where we can get 15 year old ones, Insurance companies are refusing to insure them.

    Hybrids/EV's are needed, and a great stepping stone. If you can make one work for you, you absolutely should by one. But by always chasing the "it'll be great in 5 years" technology, we're ignoring the HUGE steps that can be made today, and we're not focusing on the right things we should be doing for 5-10-15 years down the road.


    • Nothing to be sorry for, there. Good rant. Those are some good points you just made, rooted firmly in common sense, and will therefore be completely ignored. Especially the lightweight Kei car idea. That'll never happen.

      • FЯeeMan

        Yup. You don't want to be the right thinking person in the Kei car that's now firmly lodged between the guard rail and the phone yappin', status conscious, soccer mom who must have a 9-passenger Suburban to tote Timmy and Suzy to their play date. Even though the Kei makes more sense.

        • Feds_II

          First, what's the max speed of traffic in say, NYC or LA. If you commute on the 405, I doubt you need much in the way of crash safety.

          The other thing is: We've already done this kind of change.

          You didn't want to be the right thinking person not smoking in a smoking office

          You didn't want to be the right thinking person driving sober when everyone else had a few after work

          As I said, I'm hardly a model of efficiency, but by denying the best option to those who could use it, for no good reason, is anti- all of the freedom-y things people say the car represents.

        • "You don't want to be the right thinking person in the Kei car…."

          Correct. I want to be the misguided lunatic in the voiture sans permis.

    • mr. mzs zsm msz esq

      What a most excellent rant, thanks! So I wrote elsewhere how I moved. I have always been sort of a nut regarding conservation, but a strange one, like I really like nature, want to keep it for the future generations, that sort of thing. I always did any little thing that made sense, so the first home I bought, I had built. It was as energy efficient as possible to within reason for me. But the other thing is the location I picked. In front of the sub division was supposed to be a small strip mall built, awesome. Also walking distance to the downtown and elementary school.

      So what happened. A church wanted to be built where the strip mall was supposed to go, and it got the neighborhood on it's side. It used the tactic of, "Do you want a liquor store and laundromat next to your home." Wow the laundromat thing irked me because it was veiled racist. Nearby was a CAT factory and some of the neighbors saw foreigners like me (seriously? I have lived in US since '81 save for some few month stints) and when I had crap spray painted on the side of my house, that was the last straw, and decided to leave, found a place near two international employers, and things are way better here. Whoa got an a tangent there.

      Anyway other things were going on as well while I lived there. The village had expanded and now more people lived in the once farmland around where I lived. Lots of big box stores got built far away from me. When I left the residents were arguing about closing off the main entrance to cut down on traffic! In the end they put in speed humps and narrowed the streets by putting these islands and jutting in curb things. I wonder how a firetruck can get in now?

      Of course the financial meltdown happened, the church bailed, now there is a village hall there where the strip mall was supposed to be, the village is tied-up in a huge bond so the library could not be expanded after spending so much on the first set of improvements, and those big box stores killed everything in the downtown save one store, a restaurant, a barber shop, and the small library. It boils down to people are idiots, they are easily swayed by those with a little money looking out for their own short term interests. I too wish people would look forward a bit, make the sorts of changes you outline, but how can we? I wish I knew. Sorry for my rant too hoons.

    • facelvega

      Nice rant. I particularly like the part about land use– sprawl, lack of inter-urban and commuter public transit, and tax/zoning models that help keep amenities, groceries, and services far from where people actually live have created far more waste than the whole SUV craze times a hundred. In this sense, hybrids are a band-aid on an amputation, reassuring us that we're doing something about a problem that is too big for people to just honestly face. Even from a hoon point of view, it's better to drive a junker on open roads than to sit in your Cayman for an hour's traffic crawl every morning or every trip to the mall.

      • Feds_II

        sprawl, lack of inter-urban and commuter public transit, and tax/zoning models that help keep amenities, groceries, and services far from where people actually live have created far more waste than the whole SUV craze times a hundred. In this sense, hybrids are a band-aid on an amputation,

        THIS is exactly what I was trying to say. Thank you.

    • Jim-Bob

      I agree wholeheartedly about kei cars. Electric cars sound very good on paper but they are not something most people could afford to implement today. Someone delivering pizza for a living (like me) can't afford to buy a $30-$40k electric car with a limited range, or a $20k hybrid but they could afford a $10k kei car with hybrid-like fuel economy numbers. Kei cars would be a game changer for people on lower incomes as it would let them free up more capital for other things. In making their lives more economically efficient, you could make them better without the need for a government check. Is safety a factor? Sure, but there are no guarantees in life and a person should be free to make their own decisions about these things by weighing the benefits and risks for themselves. I did and ended up in a Geo Metro-a car far less safe than any current market kei car. It's been an economic game changer for me and let me put capital to work in other areas of my life that have let me build additional stability.

    • Scandinavian Flick

      Absolutely no reason to apologize for that. I can't argue with any of it.

  • mr. mzs zsm msz esq

    Kamil, how was it on hard stopping? I test drove Yaris and Versa before (long time ago now) and they were very squirrely then. This must have stability control now, but it also probably has tires with low rolling resistance. Maybe the heft of the battery helps as well? Oh and sometimes getting well away from a pregnant wife is the way to go.

    • I didn't get a chance to slam on the brakes, for better or worse, but the brakes on this seemed less typical hybrid-y… or perhaps I've driven so many hybrids by now that I am used to them.

      • mr. mzs zsm msz esq

        Thanks, will just have to try one in a year or so when they are not all sold out.

  • My biggest beef with the Prius Plug-in wasn't anything about the hybrid, but the crap-ass car that the Prius was.

    What I see here is a Yaris with a hybrid drivetrain. Aside from not being Corolla (or Matrix) sized, that's exactly what I wished the Prius was.

    Seems not bad for what it is. If you did a lot of stop/go city driving, I'm pretty sure the hydrid drivetrain would win out over our favorite diesels or 1.something DI 4-pots.

    • pj134

      Definitely agree on the Toyota chassis point as far as what I've driven. Too bad they couldn't muster up the balls to put a diesel in their hybrid.

  • Scandinavian Flick

    Great summary, Kamil. Doesn't seem like a bad little car, really. I can definitely see them selling a LOT, but it's not my pint sized cup of tea. Honestly, they won't sell me a hybrid or an electric car until they can make one affordable and fun to drive. I don't want to feel like I'm driving a standard econobox even on the daily. I don't want it to bore me. I don't want a car that does not entertain.

    Call me shallow, call me weird, call me whatever the hell you want. I don't feel that it's an unreasonable request to not have to settle for "this will do."

    • jeepjeff

      You need to swap a Civic Hybrid drive train into a Civic Coupe and bring the suspension up to Si standards. Also, maybe a turbo charger on the four pot and the gear box out of a CR-Z for good measure.

      Actually, you should stick with your goat and your swede.

      • Scandinavian Flick

        <img src="http://img87.imageshack.us/img87/7162/fwdlose604ed8zv5.jpg"&gt;

        Toyota seems to be proving that they are actually capable of producing a car that I actually have interest in… The FT-86 is looking to be a great car. Make the hybrid or electric equivalent of that, and I would consider one…

        Yeah, I'm sticking with what I got. Nothing on the immediate horizon, other than maybe the BRZ, holds any serious interest for me. My 3rd car will either be a P1800 or a 145.

        • jeepjeff

          Right. And now that you post that graphic, I realize that all the cars I've hear you mention owning have something in common… I also expect that nobody is ever going to make a small, RWD hybrid. There is the Yukon Hybrid, but good luck swapping that drivetrain into anything else (I've joked about it, but…), and I expect when car companies decide we need more sporty hybrids, they're going to end up designing more not-so-hot-hatches, like the CR-Z.

          • Scandinavian Flick

            Yup, I've never owned a car that powers the front wheels, and have no intention of changing that. The only exceptions are a select few that also drive the rear wheels simultaneously.

            Unfortunately, you're probably right… It's a shame too, since it would be an interesting configuration to mess around with weight distribution, especially in a mid-engine setup. *cough*MR*cough*Two*cough*

            • pj134

              There is an NSX coming out, although small was mentioned.

              I only know this because of the commercial that runs biquarterhourly on every channel.

              • I was close to it at Detroit… Ferrari 458 proportions, yes, small.

          • You know that there was a Lexus GS400h, right?

            • jeepjeff

              Right, that one would be RWD and sedan sized. I haven't been able to memorize Lexus' product range, so while I know there are Lexus hybrids, I cannot rattle off their model numbers or other vital statistics.

              So, the answer to your question is: Kind of. Not really, but thank you for the correction.

              • Sorry, didn't mean to sound like a wiseass. 🙂

                • jeepjeff

                  My comment was supposed to be a facepalm because I went mouthing off with a known blindspot in my automotive knowledge. You didn't come off as a wise-ass, or at least, no worse than gently chiding (which is what I expect around these parts when I make incorrect gross generalizations. It happens. Regularly. I'm cool with it).

                  (EDIT: This is the problem with text not having much room for tonal and body language content… Because of that, I try to read comments in the nicest light possible.)

        • Ol' Shel'

          Sending power to the opposite end of a vehicle (mechanically) is inefficient. My favorite layout if front engine/RWD, don't get me wrong, but for general use, it's impractical.

          Mid-engine/RWD hasn't proven to be the hot ticket for practicality.

          Go out and price a diesel vehicle, here in the US. The additional emissions controls required (I don't miss the diesel exhaust of yore) force pricing that's thousands higher. And our friends, the petroleum companies, have been kind enough to price diesel right up there with and beyond premium. It discourages the purchase of diesel vehicles.

    • Thanks. I don't think Toyota is shooting for the "enthusiast" crowd with this one. 🙂

      • Scandinavian Flick

        Oh, certainly not. They hit their target market square in the face with a 2×4 with a nail in it. I agree with your assessment fully that they will sell a metric asston of these.

        I just want something efficient and fun to drive… I don't think that's asking so much… 🙁