Vintage Advertising: Exciting news from Alfa Romeo edition
This is one of the many 1970s automotive ads you will be seeing in the upcoming time. I’m going to leave them here with no comment of my own, expecting comments from you Hoons.
And I promise that the quality of these will improve in upcoming weeks. Clicky for bigger picy.
Related posts:
Max Hoffman.
The man who brought us VW, Porsche, Alfa etc. Said to have suggested the 300SL.
True Automotive Pantheon Territory.
Actually, VW was one of Hoffman's failures. He didn't push the VWs hard enough to suit the parent company and sales were minuscule under his tenure – only 690 cars were sold in the US in 1952. In 1953, VW decided not to renew Hoffman's contract and formed their own distribution network. Hoffman later said that letting VW slip through his fingers was his greatest mistake.
True. I will still give him the credit for being the impetus for the VW getting here in any numbers at all.On the Rocky Coast of MaineDBM
Did it work? Did anyone buy an Alfa Romeo?
Philistine.
Ah. Was she happy with the purchase?
When the page loads I can see "Famed 2000 Spyder Reduced To" on my screen. I assumed the next word was "Rust".
Technically that's oxidation, not reduction.
That ad is significantly older than the 70's. The Guilietta 2000 Spider was produced through 1962.
I'm not sure when this ad ran, but in the early seventies, four grand would buy you a big loaded Buick. Half that would net you a Beetle. And another two grand was in XK-E range. As much as I love and lust those Alfas, that was some deep coin back then.
I recall reading in a classic car magazine that the 1750 Spider Veloce of the late '60s sold for the same price as an E-type. The UK may have had some pretty protectionist tariffs though. I believe my 1971 Auto Almanac listed the Alfa Romeo 2000 Spider Veloce at $5K and the cheapest Jaguar XKE roadster at about $5,560. Corvettes with popular options were probably in the same range.
Good point. Even the address of "Newark 17, New Jersey" places it before mid-1963.
The 2000s were made from 1958-1961, at which point they were replaced by the 6 cylinder 2600s.