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Hooniverse Asks- What Foreign Car is the Most ‘Merican’?

German engineering, Italian styling, Continental dimensions, you just can’t get more European than Volkswagen’s original generation of Golf, er Rabbit. That is until VW decided to build the car at their Westmoreland, PA assembly plant. Slapping the car together in the U.S. wasn’t enough, the company also had to redesign the taut Giorgetto Giugiaro-penned body of the Golf/Rabbit, as well as give its interior a Jersey Shore make over. The result was a car – all rectangular lights and awkward, heavy chrome grille surround – that VW thought would look More American.

Unfortunately for VW, it turned out that the people who were mostly buying their cars were those who thought American cars looked like ass and gravitated to the European iron specifically because they weren’t whorehouses on wheels. Needless to say, the Westmoreland plant lasted all of a decade, and today, the majority of VWs come from Mexico, while looking like they got ready for the dance in Der Vaterland.

That’s just one example of a car from afar that is intended to integrate into American automotive culture like a terrorist sleeper cell, or Ricky Gervais. There have also been fin-fendered Mercedes Benz 220s, Buick disguise-wearing Toyota Avalons, and the occasional Japanese station wagon with – god help me – faux woodgrain. All of these cars have been foisted on our shores in an attempt to fit in. Like high school kids trying to both blend in to the lemming drop off that is graduation, they wore the awkward clothes of our fashion-handicapped nation. The question is, which one was the most successful at visually assimilating?

Image source: [dubjah.org]

Related posts:

  1. Hooniverse Asks- Where Was Your Car Made?
  2. Hooniverse Asks- What’s the Best American-Built Car Sold Outside the U.S.?
  3. Hooniverse Asks- What’s Your Favorite American Car?
  4. Hooniverse Asks- What’s Your Favorite Car Seating Surface?
  5. Hooniverse Asks- What’s The Most Patriotic American Car?

Currently there are "82 comments" on this Article:

  1. west_coaster says:

    Gotta go with the Avalon. It isn't even sold outside North America.

    • fhrblig says:

      I thought they still sold it as the 'Pronard' (really, Toyota?) in Japan, but I checked their website and it ain't there. I guess it was just the last generation Avalon.

  2. OA5599 says:

    This one Americanized after the fact, but this car was designed and built in England: from genuine English smoke:

    <img src="http://supercar.biz/wp-content/uploads/2010/01/AC-Ace-3.jpg"&gt;

    Many years later, this was designed in America and built in somebody's American garage from American components:

    <img src="http://www.car2.co/wp-content/uploads/2011/03/1964-Shelby-Cobra-green-fa-1280×960-lr.jpg&quot; width=500>

  3. muthalovin says:

    <img src="http://images.hemmings.com/wp-content/uploads/2008/02/holden%20utes.jpg"&gt;

    I want to go to there. Seriously, though, Utes are so 'Murican, they, uh, whats a good American analogy? Fat, or something?

  4. Tanshanomi says:

    Volvo 262C. Supposedly inspired by the Lincoln Mark IV.
    <img src="http://farm3.static.flickr.com/2458/3894020681_fd4918c875.jpg"&gt;

  5. scroggzilla says:

    Erich, zee customers are komplainink zat our car ist not fazt enough….vat shall ve do?

  6. Syrax says:

    I don't think woodgrain was just an attempt to fit in as it was available in wagons that never hoped to make it to US too.
    <img src="http://images.forum-auto.com/mesimages/422689/nissan_cedric_wagon_15038.jpg"width="500"&gt;

  7. skitter says:

    <img src="http://i615.photobucket.com/albums/tt237/jskitter/hooniverse/contisc3.jpg&quot; width="500">
    This narrowly edges the Chaika GAZ M13.

  8. P161911 says:

    This ZIL is NOT a Packard.
    <img src="http://www.blogcdn.com/www.luxist.com/media/2010/03/stalinlimo.jpg&quot; width="500/">
    There is still debate if this is a copy made with Packard's help or not.

    • tonyola says:

      It's a ZIS, not a ZIL. The factory name (Zavod imeni Stalina) was changed to Zavod imeni Likhachova in 1956 after Khrushchev decided that his former boss and mentor wasn't really a very nice man after all. Although the Packard's-help debate continues, there is more of a consensus these days that the ZIS was reverse-engineered from an "acquired" early-'40s Packard 180.

    • P161911 says:

      <poof>
      (knew I shoulda researched it better)

  9. Tanshanomi says:

    The RX30 Cressida coupe. very American sheetmetal.
    <img src="http://www.toyotaoldies.de/neue%20Bilder/X3-3.jpg"&gt;

    Oh, wait…

  10. citroen67 says:

    The Traction Avant!
    <img src="http://lotpro.com/blogphotos/Misc%20Article%20Images/Citroen%20Traction%20Avant.jpg"&gt;
    After all, it was designed with the help of American engineers…and a talented individual by the name of Jean Daninos…which you might remember from another little adventure that he was involved in called Facel-Vega.

    • Tanshanomi says:

      And what's more American than a Vega?

      • citroen67 says:

        Indeed. Weighing nearly two tons, zero to sixty in just under a minute…they definitely pick up on some of the finer points of American pudge.

        • facelvega says:

          A Facel II did 0-60 in 7.8 seconds and had a top speed around 150mph (Autocar, 3 August 1962), which in 1962 was seriously fast indeed, and actually considerably faster than, say, the Aston Martin DB4 Autocar had reviewed the previous year.

          Was it a hugely heavy car for the amount of space it offered? Sure. Also pretty flexible frame for the bulk and power as well. But it was also about as fast as you could get in its day.

  11. SSurfer321 says:

    <img src="http://t1.gstatic.com/images?q=tbn:ANd9GcRoTrKfE-UZH-rMiRWQdkW3UEbWxkmozDffEqjJ6NIygyqR1cHV&quot; ,="" width="500/">

    According to Car and Driver, my F150 is assembled in America with 60% domestic parts; while the Toyota Camry is assembled in America with over 80% domestic parts.

    In order for a product to be considered a Domestic Product it must contain over 75% domestic parts.

    So apparently a Toyota Camry is more American than my F150…

    I has a sad :(

    • muthalovin says:

      Man, that is mind boggling. Considering the Camry is considered domestic, I would be happy to claim my F150 an import.

    • e325rkh says:

      To make matters worse, domestic includes Canada and Mexico. Much of the American (North American?) cars have parts and assembly in Canada or Mexico. Could it be that the F-150 is actually..CANADIAN?!?!

  12. tonyola says:

    Mazda 929 from the late '70s. Though not imported into the US, it's pure American Malaise – all it needs are big bumpers to perfect the illusion.

    I know I'm in the minority here on this, but I thought the styling changes for the 1981+ US-built Rabbit improved the looks of the car, with the rectangular lights, wraparound turn signals, and bigger taillights. These made the car look more unified and just a bit less stubby. I do, however, draw the line at the overly color-coordinated interiors.

    <img src="http://carphotos.cardomain.com/ride_images/1/3154/1961/7883480001_large.jpg"&gt;

  13. dragon951 says:

    My car when I drop in a 'vette LS1. Suck it 928, I have a 948 courtesy of Amurica!

    Or I will have…someday…

  14. Hmmm…. <img src=http://t3.gstatic.com/images?q=tbn:ANd9GcTWuo64k_v6ipAQ3lJ8qMrJ2K1grI7CYNG3I_WTp2035s3hJzi2sQ> or <img src=http://t0.gstatic.com/images?q=tbn:ANd9GcQFGSLcmygxTM8RDSWfM_j_rNd2NoTu3qwiD41KoYdPcFvukIPj>

  15. facelvega says:

    Lately I've been admiring all the Horizon/Omni pictures we've been posting and thinking that it really was a crisp, sensible design after all, forgetting how junky I thought they were when my parents gave one to each of my siblings in a row as I was growing up. Then a couple of days ago, I saw one wheeze past me in front of the stoop of my brownstone in Brooklyn. Holy moly what a piece of junk.

    • OA5599 says:

      That a car designed as a crapbox in the 70's and which rolled off an assembly line in the 70's to mid 80's was still around to wheeze past your brownstone all these years later indicates it might not have been such a piece of junk after all. I never see Chevettes or Pintos on the road anymore, but I cross paths with a couple of Chrysler L-bodies each week.

      • tonyola says:

        The Omni/Horizon were produced until late 1990. The Pinto had been out of production by nearly a decade at that point. I still see some Chevettes – they're crude but tough and hard to kill.

    • humblejanitor says:

      Definitely not a piece of junk, especially IF you take care of it.

      I miss the Horizons that my mother owned. They were decent little cars and of course, buying a Rabbit would have been out of the question as my father is strictly a Chrysler fan (though my mom now drives a 2010 Ford Focus).

  16. facelvega says:

    If the next thread is what cars are the least American, here's my early candidate with some sweet European flat cornering:

    <img src="http://images.thetruthaboutcars.com/2010/10/citroen-ami6-in-curva.jpg"&gt;

  17. ɹǝʌoɹ ǝБuɐɹʇs says:

    It's tough to beat the Camry and Avalon, but so far as cars actually built outside North America, I'd go with my 2007 Optima, built in Hwasung, South Korea. It's a big, boring car with floaty suspension and awesome cupholders. The only thing un-mericun about mine is that I snagged one of the exceedingly rare manual transmission models. Well, that and the fact that is has a cigarette lighter/ashtray. That's VERY Korean. Bonus points-this picture was taken at my work.

    <img src="http://images.usedcheapcars.org/used-kia/2007-kia-optima-lx-v6/112_0701_2007_coty_67z_2007_Kia_Optima_front-ucc.jpg&quot; width=500>

  18. Whateverist says:

    May I present the DKW 1000sp:

    <img src="http://i.imgur.com/VrFha.jpg"&gt;

    I'M A THUNDERBIRD! Really I am!

  19. dwegmull says:

    It started as the SIMCA horizon. At that time SIMCA was Chrysler Europe. It is my understanding that the version sold in the US was re-engineered to match the production tooling available. As a result they look the same but have surprisingly few common parts… Once Chrysler pulled out of Europe, the Horizon lived for a while under the Talbot badge until Peugeot replaced most of the SIMCA designs with their own.

  20. Jim-Bob says:

    The interesting thing is that, if memory serves, the early Omnirizons used the same drivetrains as the VW Rabbit too as Chrysler had not yet tooled up to produce their own FWD powertrains yet. (Oddly, AMC also used VW SOHC l4's from the Porsche 924 in the 78-79 Gremlin, Spirit and Concord.)

  21. Jim-Bob says:

    How about the new VW Jetta? it isn't sold anywhere else and was designed just for the US market. All but the GLI have spongy, Buick-like suspensions and an overall lack of a quality feel. They don't do anything well but are supposed to be cheap (which they still aren't for what you get…)

  22. Jim-Bob says:

    another great nominee would be the Australian-only Leyland P76.
    <img src="http://upload.wikimedia.org/wikipedia/commons/thumb/0/01/Leyland_P76_yellow.jpg/800px-Leyland_P76_yellow.jpg&quot; size=300>

    It was big, luxurious, and used a lot of gas with it's Rover-refined Buick V8.

  23. mr. mzs zsm msz esq says:

    >poof?<

  24. rocketrodeo says:

    Don't get me wrong, I love the Hurricane and I wish I had picked one up while they were still affordable, before British enthusiasts repatriated most of them. But there wasn't much traditionally British about the Beezumphs. They were the first mass-produced multis and predated the Honda CB750s as superbikes by at least a few weeks. I worked at the AMA Motorcycle Hall of Fame when we accessioned the Craig Vetter collection that included the original Hurricane prototype that he designed, along with the Quicksilver concept and a truckload of fairings. Though you didn't caption him, I'm sure you're aware that's him in the pic above.

    I think it's the superbike itself that was an offshore response to American demand, and though they were certainly sold elsewhere it would be hard to consider the CB750s, KZ900s, and GS1000s as anything other than American-inspired. The Beezumphs hardly figured into those sales, because ultimately they didn't get quite an American-enough take on the superbike.

    • Tanshanomi says:

      By "traditionally British configuration" I meant that the engine was a vertical, pushrod, chain-primary, in-line motor (not a V-twin). Sure, it was a "new" (-ish) 3-cylinder superbike, but the design was little more than just 1-&-1/2 T100 500cc twins siamesed together. So its basic layout and many of the parts dated back to '59.

      You worked at the museum/HOF? Impressive. The AMA flew me up to the museum sometime around '95 or '96 to interview for an editorial position at AM. It started well enough but went downhill when they wanted me to do an editorial markup on a story draft. It was obvious by the time I left that I'd crashed and burned.

      • rocketrodeo says:

        I was the assistant director of the Motorcycle Heritage Museum from '98 to '99, during its move from Westerville to Pickerington, when it became the Motorcycle Hall of Fame and Museum. Accessions and exhibits, loans and logistics. In some ways, I was a glorified shipping clerk. It may be just as well you didn't get that job. The place was a serious pressure cooker, and few people left of their own volition. The regimes have changed a couple times since then, but the institutional culture hasn't from what I've heard. I was swept out during the Youngblood purge, in the aftermath of the Edmondson lawsuit if you remember that mess. The director was fired a short time later. It seriously ticked me off at the time because it was the definition of a dream job, but it was the excuse I needed to do my grand tour. Put about 45,000 miles on my bike that year.

  25. 2stroke4life says:

    Mitsubishi Debonair

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