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Hooniverse Asks – What Car Maker Has the Worst Website?

Robert Emslie November 23, 2010 Hooniverse Asks

Sometimes we have to check out a manufacturer’s website to find a spec, sometimes we like optioning up some cheap-ass car in the Build Your Own until it tips over from the excess of options and price. Usually it’s a pretty painless exercise as most auto makers are pretty web 2.0, but occasionally we come across a web site that looks like it was designed by Italian unionists. Those usually make our heads hurt. Which ones do that for you?

What country was this car built in? It no longer exists. . . put it in h!

Scion’s Flash®-heavy site requires a pop-up window to get to Build Your Own, as obviously their cars are too awesome to be contained in but a single pane. Ot only that but instead of selecting options by an efficient check box, Scion demands that you drag the picture of the option onto the picture of the car to add that feature. Hey Scion, eff that, make it work better you dorks.

Sites of other manufacturers bury model links and make finding specs like mileage a task akin to the search fro the holy grail. Subaru’s site loads in a static 900 pixel width, just like AOL did, back in the day. Their cars are at least presented clearly on the home page, although again, its reliance on Flash® makes getting anywhere frustratingly time consuming.

What’s your pet peeve about manufacturer websites- Speed? Navigation? Overall lameness? And which Auto Maker website gets your vote for worst of the bunch?

Image sources: [scion.com, artbedev.com]

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Currently there are "85 comments" on this Article:

  1. Number_Six says:

    It's a toss-up between GM and Ford. The low-res pics in the GM configurator are hilariously blurry and make even the CTS-V look like a blurry, poorly-painted piece of shit. Ford at least has decent resolution pics but your options don't really update them.

  2. avengingtn says:

    I'd say Dodge/Chrysler/Jeep/etc. I have yet to find specs on a damn challenger. (ie. headroom, legroom, etc)

  3. Manic_King says:

    http://www.lada-auto.ru/
    all the links are broken there or maybe http://eng.gazgroup.ru/

  4. ChuckyShamrok says:

    Fiat USA's Website is pretty bad. There are three different trim levels for the 500, but it doesn't explain the differences between them. Chevy's Website is also pretty craptacular too.

  5. Number_Six says:

    I bet if all the Hoonitarians visit Bristol's site at once, we'll bring it down:
    http://www.bristolcars.co.uk

  6. For all your vapourware requirements, Gerry and his friends will hook you up.

  7. engineerd says:

    My first thought was Chrysler. It's not a horrible website, but they are trying really hard to make 6-10 year old products look exciting again. Hell, even the "All New" 200 is just a front and rear fascia refresh on the Sebring.

    My next thought was MINI USA's website. It's overly flash heavy, and to select a vehicle to see specs or build your own you put the mouse over the picture of it and a popup comes up where you can select specs or build your own. The problem is, you have to move the mouse just right or the pop up disappears. Aggravating. The only thing that saves MINI from being as bad as Chrysler are the games.

    • ptschett says:

      Well, there is the Pentastar motor and the new interior, too. It's too bad the engineers had to preserve so much of the old Sebring structure that we can tell what the 200 came from, but at least they made the car into what it should have been when it launched so now it's a reasonable stop-gap till the next platform comes along.

  8. Not due to the page designs, but because every page is a dagger into my soul.
    http://www.mgmotor.co.uk/

  9. Jim-Bob says:

    I'll go with Oka Auto USA on this one. Want a Soviet designed Lada Oka that is converted to an electric city car and sold in the USA? This is your only choice then. <url> http://www.okaauto.com/<url&gt;

  10. Seth_L says:

    Until recently http://www.zimmermotorcars.com had a spectacularly appalling site.

    It even played a song.

    The song had lyrics.

    As for current automakers, my beloved mini's new configurator is irritating, flash-only, glitchy in everythign but IE, and never explains why some options aren't available. I got flashbacks to MYST.

  11. Tanshanomi says:

    Carver-Europe.com.
    Not only totally useless, but deeply depressing.
    <img src="http://www.tanshanomi.com/temp/carver-europe.com.jpg"&gt;

  12. anon says:

    Lol – I was one of the main devs on the new scion.com. Not the build your scion site, but the main one. When initially approached for the job I told them that Flash was overused, especially for car sites. But they wanted flash, not just flash, but a HUGE flash site that wouldn't fit on smaller screens. Now they are fielding lots of complaints. Ah well. At least it looks cool.

  13. M44Power says:

    BMW Motorcycles. I dare anyone to learn anything about what they make on that site. http://www.bmwmotorcycles.com/us/en/index.html

  14. Number_Six says:

    Cynical bastard.

  15. Syrax says:

    Most Italians are a Flash powered test of patience. Lambo, Lancia, Alfa… they all enrage me.

  16. Lotte says:

    Another vote for GM, more specifically their car configurator. When you try to look at the features of your chosen car, there's a link named 1SA. Naturally, you'd expect a feature list to pop down. But noo, you get "Includes 1SA". So silly.

  17. eggsalad says:

    It's not the websites I mind, it's the broken inventory lookup. Just yesterday, Cadillac's website told me there were 3 cars locally that were a 100% match for the base, stickshift CTS I had configured. All had automatics.

    Is this somehow a 100% match??

  18. P161911 says:

    This one's pretty bad too: http://www.avantimotors.com/

  19. Seth_L says:

    What is it with venerable dead brands and crappy websites?
    http://www.studebakermotorcompany.com/concept-veh

    "LEAVE STUDEBAKER ALONE!"

    I can't remember which one, but some yahoos grabbed an old name and tried to roll out some larger-then-hummer-h1 thing? Edsel? Packard? I can't find it.

  20. Didn't see that. The tears of laughter I always suffer from when I see a zimmer must have obscured my vision.

  21. Adrian says:

    Aston Martin….. Only likes Internet Explorer…… Fail
    http://www.astonmartin.com/configurator/db9volant

  22. I have been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.

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