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The Retro-Future Never Looked So Good: US Steel’s A Portfolio of Probabilities

Tim Odell November 3, 2009 In General
Pedestrian Safety, my ass!

Pedestrian Safety, my ass!

A friend of mine once had some really stupid roomates. Not so much stupid, as ignorant. You see, he was showing them old Three Stooges videos and they responded with “Who are these idiots? Don’t they know this is like the most played out form of comedy, like, ever?!”. Yeah, except Curly/Shemp, Moe and Larry started it back in the 30s, idiots. Jump for context.

If you were driving that car with that girl, you'd have a goofy grin, too.

If you were driving that car with that girl, you'd have a goofy grin, too.

It’s with that in mind that I remind you these images by Syd Mead (you might recognize his art design from such films as Blade Runner and Tron) date from 1961. Meaning I don’t want to hear any commentary about how this looks like every other late-70s Star Wars-ish view of The Future (aka the 90s). The color, the vehicle design, the highways, the snappy outfits: they’re all cooler than what came to pass, and decades ahead of their time.

In the future, all outfits are color-coordinated

In the future, all outfits are color-coordinated

Also: Guigaro’s got nothing on Mead for wedge cars.

Check out the set here on flickr. Here’s another.

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Currently there are "29 comments" on this Article:

  1. I am listening to the newest Dethklok album as I stare at the bottom photo… and it works perfectly.

    I LOVE retro-futurism… (did I just make that word up? DIBS).

  2. Number_Six says:

    I'm no Sister Wendy Beckett nor an art nun in any way but the sharp lines and metallic hues in Mead's work has always helped fire my imagination to the point where I can fully immerse myself in the headstory that I'm really at a car show at an office complex in the middle of Utah in 2050.

  3. Ash78 says:

    People used to mistakenly think Soylent Green could be made out of any old people, but we now realize, based on birth rates, that Soylent Green has to be made almost exclusively from sub-Saharan and South Asian people.

  4. This is amazing. I tend to agree on the center lock wheel concept so even the cars are a win. I'm diggin' it, I'd seriously hang these in my jungle room.

    • I need to blow these up and wallpaper my living-room with 'em. A couple Mexican blanket seatcovers thrown on the couches would quell any decorating drama when the wife catches on.

      I'm sure she would see it my way eventually.

  5. jeremy! says:

    that top car is bitchin

  6. engineerd says:

    Ever since I was a boy I was drawn to futurists' concepts of what life will be like 20, 30 or 50 years from now. I've learned that rarely does that come about (where's my damn flying car?!), but usually for good reason (people can't drive in 2 axes, imagine the horror of giving them a third!). I guess this is why I enjoy Luigi Colani's concepts. His last concept in 2006 was the Colani Supertruck. It's fun to look at what futurists now are imagining and then wondering how much of it will actually come about?

    <img src="http://images.google.com/url?source=imgres&ct=img&q=http://www.roadtransport.com/blogs/big-lorry-blog

  7. P161911 says:

    So is that the Grand Canyon Skywalk about 40 years before it actually got built?

  8. joshuman says:

    I exercise regularly just in case that whole coordinated unisuit thing is suddenly forced upon humanity at the behest of some alien race. I suppose the culprit might instead be Michael Bay.
    <img src="http://www.smh.com.au/ffximage/2005/08/04/fantisland_wideweb__430x304.jpg&quot; style="width: 400px; border: 0" alt="imgTag" />

    • Number_Six says:

      I believe that was the subtext to Logan's Run (kill 'em off before middle-age spread ruins the unisuit aesthetic).

    • To quote the great philosopher of our times Jerry Seinfeld,

      "I am so tired of having to come up with another little outfit for myself everyday. In fact, I will say this—and I think many people agree with me—I think eventually fashion won’t even exist. I think someday we’ll all wear the same thing. Because anytime I see a movie or a TV show where there are people from the future or another planet, they’re all wearing the same outfit. Somehow they all decided, “All right, that’s enough. From now on, this is going to be our outfit. One-piece silver jump suit, with a V-stripe on the chest, and boots. That’s it. We’re going to start visiting other planets and we want to look like a team.”

  9. SeanKHotay says:

    Syd Mead never envision nanny-state pedestrian safety requirements.

    BTW, I’d lay a few lira that Giugaro snagged a few ideas from young Syd…

  10. I want the Sentinel. Why hasn't anyone named a make that? Says quiet power.
    That illustration inspires so many possible short stories, I wish I was a writer. Oh, yeah, and sealed beams FTW – I guess I'm tired of the round halogens, or maybe too set in my ways.

    I'm guessing the second pic is of a tollbooth, but shouldn't they have abolished both toll booths and fast food in the future? We're all supposed to be taking food pills by now. But, wow, does that scream C3 vette, or what? Missing the luggage rack, and the T-Top is over the back seat (engine?). Maybe it's just the front-clip that's giving me that impression.

  11. CptSevere says:

    In the future, as envisioned back in the day, nobody will ever throw their back out. That's what these cars say to me. I've got a big picture of me getting in and out of these sleek wedges when my back is killing me.

  12. [...] * Retrofuturism’s one of those things I’d love to explore further if I had the time. Along with atompunk and jetpunk and all the other ways one can celebrate the forward-thinking optimism of the middle of the century without falling into the rockabilly trap. Anyway. Professor Michael Stoll of Hochschule Augsburg has uploaded a wonderful collection of Syd Mead retrofuturistic renderings (and so has GrainEdit.com), commissioned by U.S. Steel in the early 1960s. (via) [...]

  13. [...] * Retrofuturism’s one of those things I’d love to explore further if I had the time. Along with atompunk and jetpunk and all the other ways one can celebrate the forward-thinking optimism of the middle of the century without falling into the rockabilly trap. Anyway. Professor Michael Stoll of Hochschule Augsburg has uploaded a wonderful collection of Syd Mead retrofuturistic renderings (and so has GrainEdit.com), commissioned by U.S. Steel in the early 1960s. (via) [...]

  14. [...] * Retrofuturism’s one of those things I’d love to explore further if I had the time. Along with atompunk and jetpunk and all the other ways one can celebrate the forward-thinking optimism of the middle of the century without falling into the rockabilly trap. Anyway. Professor Michael Stoll of Hochschule Augsburg has uploaded a wonderful collection of Syd Mead retrofuturistic renderings (and so has GrainEdit.com), commissioned by U.S. Steel in the early 1960s. (via) [...]

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